I'm Bernardo Tavares
A Brazilian copywriter with European citizenship.
33 years old.
14 years working with ideas.
During this quarantine I created the project #MyLinkIsYourLInk so creatives who have a job can donate their book views to the ones who are unemployed.
I'm a creative with a strong strategic background. I love to create ideas people would talk about. This is a skill I mastered during the 4 years I spent working in the largest guerrilla marketing agency in Brazil.
I always try to use the power of communication to get people to rethink their views and opinions about subjects that are important today.
And because I'm not Robin Hood, I still need to create ideas that help brands increase their sales. I believe the best way to do so is by creating ideas that can make people laugh, share with their friends or talk about in a bar.
Some of the examples of this mindset you can see in the ideas I've created.
most recent agencies
Havas Lisbon (currently)
David São Paulo
JWT São Paulo - freelancer
NOSSA™ (Portugal) - freelancer
Havas Worldwide Lisbon - freelancer
Espalhe - Guerrilla Marketing
. Gold | Radio | Hitler - Tweeting Tyrants
. Finalist | GRAND PRIX FOR GOOD | Hitler - Tweeting Tyrants
. 6 Shortlists in 2019 | Blank Whopper
. Shortlist | Product Design | Vegetable Insecticide
. Merit | Radio - Broadcast | Hitler - Tweeting Tyrants
. Merit | Radio - Craft Writing | Hitler - Tweeting Tyrants
. Gold | PR
. Silver | Social Change
. Silver | TNT #PodeVir
WPPed Cream Awards
. Winner | Radio | Hitler - Tweeting Tyrants
. Featured in the AdAge Top 21 most popular stories of 2019 (12th position)
. AdAge Pick of the Day - 6 times
. The most talked about campaign in Brazil during Halloween in 2019
. The most talked about campaign in Brazil on World Water Day in 2017
. The most engaged content of all time in Burger King Brazil (800% higher than the 2nd)
. The first spot on Brazilian broadcast TV to feature audio description for blind people
. For the first time ever, ball boys and girls were replaced by wheelchair ball boys and girls in an official sports match.
. Most tweeted campaign of 2014 Fifa World Cup
brands I've been working with
Brahma, Burger King, Club Social, Coca-Cola, Danone, Faber-Castell, Guaraná Antarctica, Halls, Itaipava, Lacta, LG, MRV, NOS, Pizza Hut, Smiles, Suvinil, Tang, TNT Energy Drink, Trident, Volvic.