I'm Bernardo Tavares

  • A Brazilian creative copywriter with European citizenship.

  • 33 years old.

  • 14 years working with ideas.

  • During this quarantine I created the project #MyLinkIsYourLInk so creatives who have a job can donate their book views to the ones who are unemployed.  

  • Also during the quarantine I created 40 projects in 40 days to raise the debate regarding human relations and its impacts on the social isolation period.

  • I'm a creative copywriter with a strong strategic background. I love to create ideas people would talk about. This is a skill I mastered during the 4 years I spent working in the largest guerrilla marketing agency in Brazil. 

  • I'm currently working at David, trying to use the power of communication to get people to rethink their views and opinions about subjects that are important today.

  • And because I'm not Robin Hood, I still need to create ideas that help brands increase their sales.  I believe the best way to do so is by creating ideas that can make people laugh, share with their friends or talk about in a bar. 

  • Some of the examples of this mindset you can see in the ideas I've created.

  • And I'm still trying to do it everyday in my work with brands like Burger King.

most recent agencies
David São Paulo (currently)
JWT São Paulo - freelancer
NOSSA™ (Portugal) - freelancer
Havas Worldwide Lisbon - freelancer
Y&R Brasil 
FCB Brasil
Espalhe - Guerrilla Marketing
awards
CANNES LIONS
. Gold | Radio | Hitler - Tweeting Tyrants
. Finalist | GRAND PRIX FOR GOOD | Hitler - Tweeting Tyrants
. 6 Shortlists in 2019 | Blank Whopper
. Shortlist | Product Design | Vegetable Insecticide
ONE SHOW 
. Merit | Radio - Broadcast | Hitler - Tweeting Tyrants
. Merit | Radio - Craft Writing | Hitler - Tweeting Tyrants
WAVE
. Gold | PR
. Silver | Social Change
EFFIE 
. Silver | TNT #PodeVir
WPPed Cream Awards  
. Winner | Radio | Hitler - Tweeting Tyrants
achievements
. Featured in the AdAge Top 21 most popular stories of 2019 (12th position)
. AdAge Pick of the Day - 6 times
. The most talked about campaign in Brazil during Halloween in 2019
. The most talked about campaign in Brazil on World Water Day in 2017
. The most engaged content of all time in Burger King Brazil (800% higher than the 2nd)
. The first spot on Brazilian broadcast TV to feature audio description for blind people
. For the first time ever, ball boys and girls were replaced by wheelchair ball boys and girls in an official sports match.
. I created the Tinder app for Halls in Brazil before the official Tinder (this is a long story)
. Most tweeted campaign of 2014 Fifa World Cup
brands I've been working with

Brahma, Burger King, Club Social, Coca-Cola, Danone, Faber-Castell, Guaraná Antarctica, Halls,  Itaipava, Itaipava Premium, Lacta, LG, MRV, Pizza Hut, Smiles, Suvinil, Tang, TNT Energy Drink, Trident.  

bernardotavaresf@gmail.com​  |  Tel: +55 11 96473 2333