I'm Bernardo Tavares
A Brazilian creative copywriter with European citizenship.
33 years old.
14 years working with ideas.
During this quarantine I created the project #MyLinkIsYourLInk so creatives who have a job can donate their book views to the ones who are unemployed.
Also during the quarantine I created 40 projects in 40 days to raise the debate regarding human relations and its impacts on the social isolation period.
I'm a creative copywriter with a strong strategic background. I love to create ideas people would talk about. This is a skill I mastered during the 4 years I spent working in the largest guerrilla marketing agency in Brazil.
I'm currently working at David, trying to use the power of communication to get people to rethink their views and opinions about subjects that are important today.
And because I'm not Robin Hood, I still need to create ideas that help brands increase their sales. I believe the best way to do so is by creating ideas that can make people laugh, share with their friends or talk about in a bar.
Some of the examples of this mindset you can see in the ideas I've created.
And I'm still trying to do it everyday in my work with brands like Burger King.
most recent agencies
David São Paulo (currently)
JWT São Paulo - freelancer
NOSSA™ (Portugal) - freelancer
Havas Worldwide Lisbon - freelancer
Espalhe - Guerrilla Marketing
. Gold | Radio | Hitler - Tweeting Tyrants
. Finalist | GRAND PRIX FOR GOOD | Hitler - Tweeting Tyrants
. 6 Shortlists in 2019 | Blank Whopper
. Shortlist | Product Design | Vegetable Insecticide
. Merit | Radio - Broadcast | Hitler - Tweeting Tyrants
. Merit | Radio - Craft Writing | Hitler - Tweeting Tyrants
. Gold | PR
. Silver | Social Change
. Silver | TNT #PodeVir
WPPed Cream Awards
. Winner | Radio | Hitler - Tweeting Tyrants
. Featured in the AdAge Top 21 most popular stories of 2019 (12th position)
. AdAge Pick of the Day - 6 times
. The most talked about campaign in Brazil during Halloween in 2019
. The most talked about campaign in Brazil on World Water Day in 2017
. The most engaged content of all time in Burger King Brazil (800% higher than the 2nd)
. The first spot on Brazilian broadcast TV to feature audio description for blind people
. For the first time ever, ball boys and girls were replaced by wheelchair ball boys and girls in an official sports match.
. I created the Tinder app for Halls in Brazil before the official Tinder (this is a long story)
. Most tweeted campaign of 2014 Fifa World Cup
brands I've been working with
Brahma, Burger King, Club Social, Coca-Cola, Danone, Faber-Castell, Guaraná Antarctica, Halls, Itaipava, Itaipava Premium, Lacta, LG, MRV, Pizza Hut, Smiles, Suvinil, Tang, TNT Energy Drink, Trident.