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I'm Bernardo Tavares

  • A Brazilian copywriter with European citizenship.

  • 35 years old, 14 years working with ideas.

  • During this quarantine I created the project #MyLinkIsYourLInk so creatives who have a job can donate their book views to the ones who are unemployed.  

  • I'm a creative with a strong strategic background. I love to create ideas people would talk about. This is a skill I mastered during the 4 years I spent working in the largest guerrilla marketing agency in Brazil, and during 2 years working for Burger King at David.

  • I always try to use the power of communication to get people to rethink their views and opinions about subjects that are important today, but when this isn't possible I try to come up with ideas that can make people laugh, share with their friends or talk about in a bar. 

  • Some of the examples of this mindset you can see in the ideas I've created.

in memoriam

most recent agencies
Beta Collective (founder and creative director)
Havas Lisbon (currently)

David Sao Paulo
Tech and Soul (Sao Paulo) - freelancer

JWT Sao Paulo - freelancer
NOSSA™ (Portugal) - freelancer
Havas Lisbon - freelancer
Y&R Brazil 
FCB Brazil
Espalhe - Guerrilla Marketing (Sao Paulo)
awards

(won with 13 different ideas)
CANNES LIONS
. GOLD - Radio (2017)
. SILVER - Outdoor (2022)
. BRONZE - Creative Data (2022)

. Shortlist - Grand Prix for Good (2017)
. Shortlist - Product Design (2017)

. Shortlist - Brand Experience & Activation (2021) 
. Shortlist - Brand Experience & Activation (2019)
. Shortlist - Brand Experience & Activation (2019)

. Shortlist - Direct (2019)
. Shortlist - Direct (2019)
. Shortlist - PR (2019)

. Shortlist - Social & Influencer (2019)
. Shortlist - Print & Publishing (2021)
(With 5 different ideas)


CLIO 

. BRONZE - Creative Use of Data (2022)
. BRONZE - Design (2022)
. Shortlist - Creative Use of Data (2020)
. Shortlist - Out of Home (2022)
(with 3 different ideas)


EUROBEST

. GOLD - Print & Publishing - Innovative use of Print 
. Shortlist - Grand Prix For Good


LIA - LONDON INTERNATIONAL AWARDS

. SILVER - Print | Creative Use of Data 
. SILVER - Design | Creative Use of Data 


EFFIE 

. Silver 

CLIO SPORTS

. BRONZE - Social Good - The Inclusivity Match - 2020
ONE SHOW 
. GOLD - Design (Data Visualization)
. MERIT - Creative Use of Data (Data Visualization)
. MERIT - Print (Innovation in Print) 

. MERIT - Radio (Craft Writing) 
. Shortlist - Direct (Digital & Online - E-commerce)
. Shortlist - Direct (Innovation in Lockdown)
. Shortlist - Sustainable Development Goals (Gender Equality)

. Shortlist - Innovation in Out of Home 
. Shortlist - Brand-side 


EL OJO DE IBEROAMÉRICA

. BEST LOCAL IDEA - The Day-After-Women's-Day Newspapers
. LOCAL AGENCY OF THE YEAR - Havas Lisbon
. GOLD - PR
. SILVER - PR
. SILVER - Sports
. SILVER - Design
. Shortlist - Sustainability
. Shortlist - Print 
. Shortlist - Media


NY FESTIVALS
. GOLD - Food/Drink (2022)
. BRONZE - Work with Purpose (2022)
. FINALIST -  Outdoor (2022) 
. Shortlist - Outdoor (2022)


ADCE

. BRONZE - Brand Experience - New Use of Media

ACT CARE
. GOLD - NGO - Print

 
BRAZILIAN CREATIVE CLUB
. In Book - Digital
. In Book - Digital
. In Book - Direct and Activation

. In Book - Direct and Activation
. In Book - Direct and Activation


PORTUGUESE CREATIVE CLUB
. GOLD - Brand Experience (2021)
. SILVER - Media (2021)
. BRONZE - Print (2021)
. BRONZE - Social Causes (2022)


WAVE
. GOLD - PR
. SILVER - Social Change

AD STARS
. GOLD - Gender Equality (2021)
. SILVER - Media (2021)
. SILVER - Data Insights (2021)
. SILVER - Outdoor (2021)
. CRYSTAL - Diverse Insights (2021)
. CRYSTAL - Direct (2021)
. 12 shortlists in 2022 (waiting for the results)


WPPed Cream Awards  
. GOLD - Radio (2017)

The Side Show  

. Shortlist - Social Good - My Link is Your Link

Meios & Publicidade (Portugal)

. SILVER
. SILVER


ANDY

Shortlist (2021)
achievements
. #1 Copywriter from Portugal according to The One Show ranking in 2022
. 1st Creative Data Cannes Lion won by a Portuguese agency (2022)
. 29th place at The Good Report 2021 
. 2021 Local Agency of The Year on El Ojo de Iberoamérica
. 2021 Best Local Idea on El Ojo de Iberoamérica
. Invited to have a Burger King print campaign exhibited at the Poster Museum in NY

. Featured in the AdAge Top 21 most popular stories of 2019 (12th position)
. AdAge Pick of the Day - 8 times
. Adweek Editor's Pick - 5 times
. Adweek - Ad of The Day (2022)
. The Drum - Ad of The Day (2022)
. Sagmeister highlighted "My link is your link" as a fabulous idea.

. 1 of the "10 projects that made the industry better in 2020", according to AdWeek.
. 1 of the "5 amazing projects created by young talents in 2020", according to AdWeek.
. Readymag's Project of The Year 2020
judging experience

2022 NY Festivals (Collaborations and Partnerships and Pushing Culture)
2022 Ad Stars
 (Outdoor)
2022
 Portuguese Creative Club (Brand Experience) 
2021 El Ojo de Iberoamérica (Design)
2021 Ad Forum PHNX (Transforming Lives; Transforming Industry)
2021 Ad Stars (Social & Influencer)
2020 El Ojo de Iberoamérica (Direct)

. Contagious' Campaign of the Week - Lockdown Whopper
. Site of the day honor.
. The most talked about campaign in Brazil during Halloween in 2019
. The most talked about campaign in Brazil on World Water Day in 2017
. The most engaged content of all time in Burger King Brazil (800% higher than the 2nd)
. 6 times best ad "Best Ads on TV" - Web Film, Print (2x) and Outdoor (3x).
. The first spot on Brazilian broadcast TV to feature audio description for blind people
. For the first time ever, ball boys and girls were replaced by wheelchair ball boys and girls in an official sports match.
. Most tweeted campaign of 2014 Fifa World Cup
brands I've been working with

Burger King, Cerveza Patagonia, LG, Trident, Goose Island, Do Bem, Itaipava, Brahma, Lacta, TNT Energy Drink, Faber-Castell, Guaraná Antarctica, AMA, Fusion, NOS, MRV, Club Social, Coca-Cola, Raparigas da Bola, Amnesty International.