L O V E
Alzheimer's can take everything, but love.
My role: concept / scriptwriting / copywriting
A dedicated husband learns the art of make-up on itself so that he can start applying make-up on his wife's, who no longer knows how to do it because of Alzheimer's, a lovely example that teaches all of us, the most important thing: to love the patient above all else.
CONTEXT: According to the Organization for Economic Cooperation and Development (OECD), Portugal ranks fourth worldwide in Alzheimer’s disease per capita. More than 5% of the Portuguese population over 65 suffer from this disease—and it’s estimated that this number will triple by 2050. Unfortunately, there are very few institutions for this disease, so the focus of care should be on nursing, when possible, by the patient’s family. Our film shows one of the most important aspects of dealing with the disease: love.