BK got drunk to promote the Hangover Combo to drunk clients, during Carnival holiday

My role: concept / copywriting

Year: 2019

Brazilians go crazy and get really drunk during Carnival holiday. So we launched the perfect combo for them to order during this period: The Hangover Combo.


To promote it, Burger King's menu boards also got drunk. And we recorded some of the clients' reactions in this video. The activation took place in BK's restaurants across the country.

Going on with Carnival celebrations we also created 6 different models of the BK's traditional crowns, so people could wear those as a Carnival costume. The crowns were inspired on jokes, puns and brazilian memes.