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The first brand to make use of the WhatsApp meme "Dia de Maldade". 

My role: concept / copywriting / scriptwriting

Year: 2016

We were the first brand of making use of the WhatsApp Meme of that moment. A meme called Evil Day, which used to went viral on Fridays, calling people to do evil things to celebrate the end of the week.

Instead we called people to do summer crazy things with this low budget video and the results were great. The campaign reached high levels of engagement and changed the mood of the interactions in their fanpage reaching 90% of positive comments. 

17% of the interactions were shares, around 28.000, which show how the target loved the video. 

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