REAL CONTENT TNT

Instead of regular posts, we created 22 urban art interventions which become TNT's posts on social media.

My role: concept / copywriting / curatorship

Year: 2017

During 6 months all the posts made by TNT Energy Drink on Facebook and Instagram, were first displayed on the streets, then posted on social media. This is the Real Content, a project that helped TNT to build their awarded brand positioning.