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Hello there! I don't know why you came here, but you can tell me. In case you don't know yet, I'm a Brazilian-Portuguese creative (director) who lives close to the beach and loves to surf whenever I have 90 minutes free (sometimes less) and there are waves breaking close to my place.

Amidst the pandemic, I relocated to Portugal with my wife and young daughter to join Havas Lisbon. Besides honing my surfing and sandcastle-building skills, I spent 3 fruitful years at Havas Lisbon, contributing to their success in winning pitches and earning over 40 awards (Lions included). However, I craved more creative freedom to generate and execute exceptional ideas, which ultimately led me to invest my time in my own company, Beta Collective, which I founded 3 years ago, while at Havas Lisbon. At Beta Collective, we developed PR activations for renowned brands in Brazil, and now in Portugal as well. In this portfolio you'll find some of them for brands like Cerveza Patagonia, Goose Island, AMA Water, Guaraná Antarctica, Fusion Energy Drink, and will bank.

If you're interested in discovering how I can contribute to your agency or brand, please take a look at my work below and feel free to reach out to me via email at or

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