Hey there! I'm a Brazilian Copywriter and Buzzmaker.
During the pandemic I moved to Portugal with my wife and my little daughter to work at Havas Lisbon, as well as to master both my surfing and sandcastle-building skills.
Besides being a Senior Copywriter at Havas Lisbon, I dabble in developing freelance projects for a few innovative brands in Brazil under the name Beta Collective - a PR and branding company founded by moi.
I like to think of myself as a creative activist who tries to use the power of advertising as a way to help others, society and even, where possible, the environment. When that's not possible, plan B is to at least entertain or inject some humor into my work.
Luckily for me, I've been lucky enough to do that for lucky brands like Burger King and some NGOs, as you can check out below. I hope I've lucked out and you like the work. If you like what you see, don't be shy, get in touch!