I'm a creative who finds cultural truths that brands can genuinely own.

5 years ago, I founded Beta Collective, my own creative shop, to create this kind of work with greater freedom and avoid many of the limitations I had experienced during 15 years in agencies.
 

Since then, we've developed ideas that people naturally wanted to talk about and share, generating strong earned media results for the brands that trusted us. Along the way, our work earned Brazil's only Lions in the Luxury and Creative Business Transformation categories at Cannes Lions 2026, along with a shortlist in Glass: The Lion for Change.

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If you're curious about how I can contribute to your agency or brand, take a look at the work below and feel free to get in touch at bernardo@wearebetacollective.com

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