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A tearjerker-Christmas-Ad that made the Portuguese fall head over heals a teddy

My role: concept   Year: 2020

After receiving countless messages from consumers, we decided to sell the Teddy Bear, and it turned out to be a huge success: the teddy bears sold out on the very first day.

For every teddy bear sold - and in the spirit of Christmas -  NOS donatedtwice the selling price to “Coração Amarelo” (Yellow Heart – English translation), a volunteer-based organization which helps the elderly who are suffering from social isolation and loneliness.

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