THE LITTLE BEAR
A tearjerker-Christmas-Ad that made the Portuguese fall head over heals a teddy
My role: concept Year: 2020
After receiving countless messages from consumers, we decided to sell the Teddy Bear, and it turned out to be a huge success: the teddy bears sold out on the very first day.
For every teddy bear sold - and in the spirit of Christmas - NOS donatedtwice the selling price to “Coração Amarelo” (Yellow Heart – English translation), a volunteer-based organization which helps the elderly who are suffering from social isolation and loneliness.