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LG washes a laundry load with cactus water to highlight its low H2O usage.

My role: concept / scriptwriting / copywriting

Year: 2017

The initiative with the greatest repercussion about the World Water Day. 

The campaign helped LG empty their stocks. After succeeding in the Brazilian market, this campaign was exported to 30 countries and was recognized as a benchmark for LG headquarters.

planta lg.jpg
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