ACESSIBILITY GAME CHANGER
A first-ever stunt for accessibility: ball boys (and girls) in wheelchairs
My role: concept / copywriting / scriptwriting
The stunt got commentators and football fans talking. The traditional ball boys (and girls) were replaced by wheelchair athletes and prosthesis users. A total of 10 people with disabilities were the inclusion stars of the match, proving that the only barrier between them and regular athletes is prejudice.