GANDULAS CADEIRANTES

THE INCLUSIVITY MATCH
A first-ever stunt for inclusivity and accessibility.

My role: concept / copywriting / scriptwriting

Year: 2019

The stunt got commentators and football fans talking. The traditional ball boys (and girls) were replaced by wheelchair athletes and prosthesis users. A total of 10 people with disabilities were the inclusion stars of the match, proving that the only barrier between them and regular athletes is prejudice.

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