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To show that when people post this kind of content, it is as if the biggest tyrants in history were still alive today.

My role: concept / scriptwriting / copywriting

Year: 2017

We wanted to encourage the audience to reflect on their behaviour on social media, in order to reduce the number of bigoted, hateful messages posted everyday on social media. 

Trigger Alert: Viewer Discretion Advised

The following radio spot and case study includes strong expressions, inappropriate vocabulary, and does not represent the author's opinion. It is intended for educational purposes to combat bigotry and hate messages. Viewer discretion is advised as the content may be sensitive or offensive to some individuals.

The idea started on Twitter where we created three profiles for Hitler, Saddam and Kim Jong Il. An integrated campaign to make people reflect that when they post racist, bigoted and hateful messages, is as if the biggest tyrants in the world were still alive.

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