McDonald's copied BK, so we went and made a meme out of it, and it went viral.

My role: concept / copywriting

Year: 2020

McDonald's has a habit of copying Burger King's 'amazing' ideas. So, instead of complaining about it, we made a joke out of it which ended up becoming the most engaged-with social media post in BK Brazil history.


- Can I copy you?
- Sure. Just don't make it identical.

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The meme went so viral that even other brands started to make their own versions of it, furthering engagement even more so, and turning our original post into a media channel itself. It was the most talked-about subject of that on Twitter.   

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