PORTUGAL'S RAREST LION

The only Cannes Lion won by Portugal in 3 years was exhibited at Lisbon Zoo, in front of the lion's installation.

My role: concept / scriptwriting / copywriting

Year: 2022

An initiative to inspire Portuguese young creatives, marketeers, students, and agencies to help increase this rare population of lions.

The campaign helped LG empty their stocks. After succeeding in the Brazilian market, this campaign was exported to 30 countries and was recognized as a benchmark for LG headquarters.