ITAIPAVA ELEVATOR

A guerrilla stunt which brought summertime to shopping mall's elevators, during the winter. 

My role: concept / copywriting

Year: 2016

To play with the idea that summertime is not just a season, we placed this guerrilla stunt in a shopping mall, during the winter. The videos present the rational that summertime is inside you and you can take your spirit of summertime wherever you go.